For the Slovak Olympic and Sports Committee, as the umbrella guarantor of sports in Slovakia, we prepared a comprehensive communication campaign for the Summer Olympics in Tokyo.

Branding

Strategy

Campaign

Media

PR

Branding Strategy Campaign Media PR

Before the Olympic Games in Tokyo, we were tasked with creating an umbrella communication that would not only resonate with general public and motivate athletes, but that would also be adaptable by partners.

We created a universal communication platform inspired by traditional Japanese calligraphy and the necessary physical and mental training required by athletes to compete at their best at Olympics. 

Ready for Tokyo!