In today's fast-paced online era, breaking social bubbles is more important than ever.

That's why Work_Hugs and Semtex of Kofola created a campaign that not only promotes the new product AIR Semtex, but also supports the blending of street culture communities and broadening the horizons of younger generation.

The Czech & Slovak campaign focuses on rejuvenating products and their redesign. The idea of bursting bubbles aligns with the launch of this product in its carbonated version.