For the Slovak Olympic and Sports Committee, as the umbrella guarantor of sports in Slovakia, we prepared a comprehensive communication campaign for the Winter Olympics in Beijing.

Branding

Strategy

Campaign

Media

PR

Branding Strategy Campaign Media PR

Mission Peking - with the heart of a dragon

We created a universal communication platform that can be used by all stakeholders involved in the communication of the Olympic Games.

The main idea of the campaign umbrella – the dragon – is a historical but also contemporary symbol of Chinese culture. It is seen as a friendly creature with amazing abilities like power, strength, and grit.

Abilities that Slovak athletes aspire to showcase in the Olympics.