An 360° campaign for Billa along with a activation campaign website as part of the Tokyo Summer Olympics communication campaign.

Strategy

Campaign

TV

Visual

Strategy Campaign TV Visual

Everyone can compete!
Walk Slovakia!

Together with our client Billa we launched a competition for the public in preparation for Summer Olympic Games.

We were tasked with launching website and an online competition for Billa. The main objective of the campaign was to motivate general public to improve their health.

In order to gain traction, we came up with an engaging solution – making personalised training plan tracking your progress and easy application form to join the competition.